Meeting analyst expectations generally indicates stability in a company's financial performance. For Zions Bancorp, matching the consensus estimate suggests that the company is performing in line with market predictions, which could lead to a neutral short-term impact on its stock price. The importance is rated at 75 because earnings reports are critical for investors, but since there were no surprises, the impact might be moderate. The confidence level is at 90, reflecting the direct correlation between earnings reports and stock performance, although market reactions can be unpredictable.