'Amazon Ad Exec Aubrey Steps Aside For New Role' - Reuters News
Portfolio Pulse from Benzinga Newsdesk
Amazon.com's senior vice president of advertising products and tech, Colleen Aubrey, is stepping aside for a new, yet undisclosed role within the company. Aubrey, a key member of Amazon's 'S-team' advising CEO Andy Jassy, has contributed to the company's advertising sales growth, which saw a 24% increase to $47 billion in 2023 from $38 billion in 2022. The company has also expanded its advertising reach by including ads in its Prime Video service. Details about Aubrey's successor or the reasons for the change have not been disclosed.
April 19, 2024 | 7:59 pm
News sentiment analysis
Sort by:
Descending
NEUTRAL IMPACT
Colleen Aubrey, a pivotal figure in Amazon's advertising growth, is moving to a new role within the company. This change comes as Amazon's advertising sales have significantly increased, with a notable expansion into Prime Video ads.
Aubrey's transition to a new role within Amazon is significant given her contribution to the company's advertising success. However, without details on her successor or the specific nature of her new role, the immediate impact on Amazon's stock is likely neutral. The company's robust growth in advertising sales under her leadership suggests a strong foundation, but investor reactions may hinge on the announcement of her new position and any strategic shifts it implies.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80