After THC-Infused Ketchup Success, Fatburger Celebrates 4/20 With New Special Offering
Portfolio Pulse from Nina Zdinjak
FAT Brands Inc (NASDAQ:FAT), owner of Fatburger, is celebrating 4/20 with a special offering of its $4.20 Original Fatburger, available for one day only. Following last year's success with THC-infused ketchup in partnership with Kiva Confections, Fatburger continues the tradition with a special burger deal and a free shake for online orders throughout the month. The initiative is part of Fatburger's ongoing efforts to engage with the cannabis culture and cater to its customers' cravings, especially on 4/20, known for its association with marijuana and increased appetite.
April 19, 2024 | 1:45 pm
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FAT Brands Inc celebrates 4/20 with a special $4.20 Original Fatburger offer and free shakes for online orders, following the success of last year's THC-infused ketchup partnership.
The positive reception of last year's THC-infused ketchup and the continuation of 4/20-themed offerings could enhance FAT Brands' brand visibility and customer engagement, potentially leading to increased sales around the event. The initiative demonstrates FAT Brands' innovative marketing strategies and its ability to capitalize on cultural events, which could positively impact investor sentiment and stock performance in the short term.
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