Amazon's Covert Operation 'Big River' Gathered Intel On Rivals For Nearly A Decade: Report
Portfolio Pulse from Benzinga Neuro
Amazon Inc. (NASDAQ:AMZN) has been secretly gathering intelligence on competitors for nearly a decade through Big River Services International, a covert operation originating from a 2015 plan named 'Project Curiosity'. Big River sold goods on e-commerce platforms like eBay, Shopify, Walmart, and Amazon, using sales data to inform Amazon's business strategies. This operation is revealed as Amazon faces antitrust charges from the U.S. FTC and 17 states for marketplace practices.
April 19, 2024 | 12:55 pm
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Amazon's covert intelligence operation 'Big River' has been exposed, revealing a decade-long strategy to gather data on competitors. This comes as Amazon faces antitrust charges, potentially affecting investor sentiment.
The exposure of Amazon's covert operation 'Big River' and its implications in gathering competitive intelligence could negatively impact Amazon's stock in the short term. This revelation, coupled with ongoing antitrust charges, may raise concerns among investors about potential regulatory repercussions and ethical considerations, potentially leading to a decrease in investor confidence and stock price.
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