Winmark Announces Multi-Year Resale Partnership With STX; Winmark And STX Will Partner Together To Purchase Quality Used Lacrosse Equipment From Consumers To Advance Circularity And Extend The Life Of Equipment, While Reducing The Barrier Of Entry For New Players Entering The Sport
Portfolio Pulse from Benzinga Newsdesk
Winmark Corporation (WINA) has entered into a multi-year partnership with STX, LLC to become the Official Resale Partner for STX. The partnership aims to purchase quality used lacrosse equipment through Winmark's Play It Again Sports locations to promote sustainability and make the sport more accessible to new players. This collaboration will include a yearly Sponsored Buy Drive and co-branded sustainability-focused content to be shared across social channels and promoted through Play It Again Sports' local stores, website, and national PR efforts.
April 18, 2024 | 2:32 pm
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POSITIVE IMPACT
Winmark's partnership with STX as the Official Resale Partner could enhance its brand reputation and potentially increase foot traffic and sales at Play It Again Sports locations.
The partnership with STX positions Winmark at the forefront of sustainability in sports retail, likely attracting customers interested in both lacrosse and eco-friendly practices. The initiative to make lacrosse more accessible could increase customer engagement and sales, particularly of used lacrosse equipment, at Play It Again Sports locations. The promotion of this partnership through various channels may also enhance Winmark's brand visibility and reputation.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90