Virgin Media Partners Wwith PubMatic To Scale FAST Advertising In The UK
Portfolio Pulse from Charles Gross
PubMatic (NASDAQ:PUBM), a leading technology company in digital advertising, has partnered with Virgin Media to enhance ad-funded TV content in the UK, allowing advertisers to reach broader audiences through premium channels.
April 18, 2024 | 10:23 am
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PubMatic's partnership with Virgin Media to scale FAST advertising in the UK could significantly enhance its market position and revenue potential in the region.
The partnership with Virgin Media, a leading entertainment and communications company in the UK, positions PubMatic favorably in the digital advertising market. By enabling advertisers to reach UK audiences at scale through premium ad-funded TV content, PubMatic is likely to see an increase in demand for its services, which could positively impact its stock price in the short term.
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