TKO Group Announces That UFC 300 Was One Of The Most Successful And Highest-Grossing Events In UFC History; Gate $16.5M; Attendance 20,067
Portfolio Pulse from Benzinga Newsdesk
TKO Group Holdings (NYSE:TKO) announced UFC 300 as one of the most successful events in UFC history, with a gate of $16.5M and attendance of 20,067, setting records in viewership, merchandise sales, and sponsorship sales. The event marked UFC's sixth consecutive sellout in 2024 and eleventh straight since October 2023, achieving the highest-grossing sponsorship sales and merchandise sales for a UFC arena event. Viewership on ESPN platforms reached all-time highs, with significant growth in key demographics.
April 17, 2024 | 8:27 pm
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TKO Group Holdings' UFC 300 event set new records in gate revenue, attendance, viewership, merchandise, and sponsorship sales, indicating strong performance and brand engagement.
The success of UFC 300, with its record-breaking gate revenue, attendance, and viewership, directly impacts TKO Group Holdings' financial performance and brand value. The event's success in merchandise and sponsorship sales further indicates strong market engagement and potential for future revenue growth. This positive outcome is likely to attract investor interest and could lead to a short-term uptick in TKO's stock price.
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IMPORTANCE 90
RELEVANCE 100