Adam Wilks Says We've Done Meet And Greets Where You Have To Purchase Cannabis; I'd Say 20% Of Line These People Never Tried Cannabis Before; Having The Ability to Connect With Ric, But Having The ability to Connect With Rick Through Cannabis Was Their Chance To Try It
Portfolio Pulse from Benzinga Newsdesk
Adam Wilks highlighted the unique marketing approach of using cannabis meet and greets, noting that 20% of attendees tried cannabis for the first time through this method. This strategy aims to connect consumers with the brand in a novel way. The article also mentions the Cannabis Capital Conference, offering access to both existing and new subscribers.
April 17, 2024 | 8:05 pm
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The article indirectly suggests increased consumer engagement and market penetration for companies involved in cannabis, potentially benefiting MSOS.
The mention of a unique marketing strategy involving cannabis meet and greets, where a significant percentage of attendees are first-time users, suggests a growing consumer base and increased market penetration. This could indirectly benefit MSOS, an ETF focusing on the US cannabis market, by highlighting the sector's innovative approaches to consumer engagement and potentially driving up interest and investment in the cannabis industry.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50