Kris Walker Says We Should All Be Investing Behind Brands Right Now; You Should Be Able To Measure Uplift; Making Sure You Are Measuring [Data] In Objective Way To Ensure You Got ROI For Every Dollar Spent
Portfolio Pulse from Benzinga Newsdesk
Kris Walker emphasizes the importance of investing in brands, highlighting the need for measuring uplift and ensuring ROI for every dollar spent. The article also mentions access to the Cannabis Capital Conference for subscribers and new users, with a hint that MSOS may be mentioned.
April 17, 2024 | 6:47 pm
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POSITIVE IMPACT
MSOS, potentially mentioned in the context of the Cannabis Capital Conference, could see investor interest due to the emphasis on brand investment and ROI in the cannabis sector.
Given the focus on brand investment and the specific mention of the Cannabis Capital Conference, MSOS, a cannabis sector ETF, may experience increased investor interest. The emphasis on ROI and data-driven investment decisions could positively influence perceptions of the cannabis market's potential, indirectly benefiting MSOS.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70