Kris Walker Says Retailers Should Be Demanding For Specific Things Of Brand Partners; Sophisticated Retailers Know If A Product Does Not Hit Certain Thresholds And Certain Hurdle Rates In First 30 Days/90 Days/180 Days It Will Need To Provide Incentives To Stay On Shelves; Now Starting To See Incentive To Help Brand And Storm Perform More Cohesive; Dispensary And Brand Should Be Transparent On How Product Should Be Performing
Portfolio Pulse from Benzinga Newsdesk
Kris Walker highlights the importance of retailers demanding specific performance metrics from brand partners, emphasizing the need for products to meet certain thresholds within set timeframes (30, 90, 180 days) to remain on shelves. The trend towards incentives for brands to perform better and the call for transparency between dispensaries and brands on product performance expectations are noted. The context suggests a focus on the cannabis industry, with a mention of accessing the Cannabis Capital Conference for further insights.
April 17, 2024 | 6:37 pm
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NEUTRAL IMPACT
The article indirectly suggests that MSOS, a cannabis ETF, could be impacted by the evolving retail and brand dynamics in the cannabis industry, as it holds a portfolio of cannabis-related stocks.
While the article does not directly discuss MSOS's performance, the emphasis on retail and brand performance in the cannabis industry indirectly affects MSOS. As an ETF holding cannabis-related stocks, changes in industry practices regarding product performance and retailer-brand relationships could impact the overall sector's health and, by extension, MSOS's performance. However, the exact impact is uncertain without specific data on MSOS's holdings' alignment with the discussed trends.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50