Christine Smith Says We're Seeing Retailers Looking For A Different Level Of Investment From Their Brands, They Are Looking For Marketing Support; We're Looking At Brands To Be Activation Piece, It Is What They Do In The Real World; Seeing They Are Driving People To Events; Brands Take Time To Mature; Starting To See More Traditional Relationship Between Brand And Retailers
Portfolio Pulse from Benzinga Newsdesk
Christine Smith discusses a shift in retailer expectations from brands, emphasizing the need for marketing support and real-world activations to drive people to events. This reflects a maturation of brands and a move towards more traditional relationships between brands and retailers.
April 17, 2024 | 6:33 pm
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The article hints at a changing landscape for brands, particularly in the cannabis sector, where marketing support and real-world activations are becoming crucial for retailer partnerships.
Given the context of the article, the emphasis on marketing support and real-world activations by brands to foster retailer relationships suggests a positive outlook for companies within the MSOS ETF. This strategy aligns with the evolving expectations of retailers and could lead to stronger brand-retailer partnerships, potentially benefiting the performance of MSOS in the short term.
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