Coca-Cola's (NYSE:KO) short interest has increased by 10.71% since the last report, with 26.68 million shares sold short, representing 0.62% of its float. This indicates a bearish market sentiment towards KO, despite its short interest being lower than its peer group average of 7.27%. The article suggests that an increase in short interest does not necessarily predict a near-term price fall but indicates increased bearish sentiment among traders.