Duree Ross Says Preparing For Other Side Something We Have To Think About; From Our Stance It Is Our Job To Make Sure We Get Key Marketing Messages About Cannabis In Positive Light; Trying To Change Perspective; If It Does Not Pass We Have Whole Different Strategy We Have To Deal With
Portfolio Pulse from Benzinga Newsdesk
Duree Ross emphasizes the importance of preparing for various outcomes regarding cannabis legislation, highlighting the need to promote key marketing messages about cannabis in a positive light. The strategy will significantly differ based on whether the legislation passes or not. The article also mentions the Cannabis Capital Conference, offering access to both existing and new subscribers.
April 17, 2024 | 4:20 pm
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POSITIVE IMPACT
The discussion around cannabis legislation and marketing strategies could influence investor sentiment towards MSOS, an ETF focusing on U.S. cannabis companies.
Given MSOS's focus on U.S. cannabis companies, any positive shift in legislation or successful marketing strategies aimed at changing public perception positively could lead to increased investor interest and potentially higher asset prices in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75