EU Watchdog Says Not Possible For Users To Comply With Consent Requirements If They Only Have Two Choices Of Either Agreeing To Personal Data For Targeted Advertising Or Paying A Fee For No Adverts
Portfolio Pulse from Benzinga Newsdesk
The EU watchdog has stated that it is not feasible for users to comply with consent requirements for personal data usage in targeted advertising if their only options are to agree to data use or pay a fee for an ad-free experience. This statement could impact companies relying on such models for revenue.
April 17, 2024 | 3:18 pm
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META, which relies on targeted advertising for revenue, could face challenges in the EU due to new consent requirement criticisms.
META's business model heavily relies on targeted advertising, which is directly impacted by the EU watchdog's statement against the 'consent or pay' model. This could lead to regulatory challenges in the EU, potentially affecting META's revenue from the region.
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