Howard Schacter On Marketing Strategy Says We Challenge Ourselves To Look For Differentiated Strategies; Music & Cannabis Pairing; Last Week Partner With Massachusetts Music Venues For Exclusive Cannabis Sponsorship; Earned Media Is Heart Of Role; Got More Things Planned; To Leap Cannabis Into Mainstream
Portfolio Pulse from Benzinga Newsdesk
Howard Schacter discussed marketing strategies focusing on differentiating through music and cannabis pairing. Recently, they partnered with Massachusetts music venues for exclusive cannabis sponsorship, emphasizing earned media as central to their role. Schacter hinted at more plans to mainstream cannabis, coinciding with the Cannabis Capital Conference.
April 17, 2024 | 2:55 pm
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POSITIVE IMPACT
Howard Schacter's marketing strategies, including music and cannabis pairing and partnerships with Massachusetts music venues, could positively impact MRMD by enhancing its brand visibility and market penetration.
The emphasis on unique marketing strategies and partnerships for cannabis sponsorship directly relates to MRMD's business in the cannabis sector, likely enhancing its brand and expanding its consumer base.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
The strategic marketing initiatives discussed by Howard Schacter, especially in the context of the Cannabis Capital Conference, could signal positive momentum for MSOS, reflecting a broader industry push towards mainstream acceptance.
Given MSOS's investment focus on the U.S. cannabis market, Schacter's strategies and the partnership for cannabis sponsorship could positively influence the sector's perception and MSOS's portfolio performance.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 65