Angela Pih Says All Types Of Consumer Experiences Impact Brand Confidence, Will Go Back To Retailer; Retailer Takes Brunt Of Negativity; Cost Of Not Doing Something Right Is Exponential
Portfolio Pulse from Benzinga Newsdesk
Angela Pih emphasizes the significant impact of all types of consumer experiences on brand confidence, highlighting that negative experiences can lead retailers to face major repercussions. The cost of failing to meet expectations is described as exponential, underscoring the importance of maintaining high standards in customer service.

April 17, 2024 | 2:38 pm
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NEUTRAL IMPACT
As a cannabis-focused ETF, MSOS may be indirectly impacted by Angela Pih's comments on the importance of consumer experiences, given the high customer service expectations in the cannabis industry.
Although the article does not directly link Angela Pih's comments to the cannabis industry or MSOS specifically, the emphasis on consumer experiences and brand confidence is highly relevant to all retail sectors, including cannabis. Given the competitive nature of the cannabis market and the importance of brand perception, MSOS, as an ETF investing in U.S. cannabis companies, could see indirect effects. However, without specific mention of how these insights apply directly to the cannabis industry or MSOS, the impact remains speculative and thus is scored neutrally.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50