Ford's Mustang Gallops Into 60th Year: Still A Pony With Plenty Of Kick
Portfolio Pulse from Anan Ashraf
Ford Motor Co. celebrates the 60th anniversary of the Mustang, highlighting its enduring popularity and evolution. The Mustang, debuting in 1964, has sold millions and remains a cultural icon. In 2023, U.S. sales of the Mustang increased by 2.2%, with the electric Mustang Mach-E also seeing a sales jump. The first quarter of 2024 saw a shift with a decrease in gas-powered Mustang sales but a significant increase in Mach-E sales. Ford introduces a range of nine Mustang variants for 2024, including the competitively priced Mustang Mach-E.

April 17, 2024 | 6:23 am
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Ford celebrates the 60th anniversary of the Mustang, with a 2.2% increase in sales in 2023 and a significant shift towards the electric Mustang Mach-E in early 2024.
The celebration of the Mustang's 60th anniversary and the reported increase in sales, especially for the electric Mach-E, highlight Ford's successful adaptation to the growing electric vehicle market. This positive momentum, particularly in the electric segment, could attract investor interest and potentially boost Ford's stock in the short term. The introduction of new Mustang variants for 2024, including competitively priced electric models, further positions Ford as a strong player in both the traditional and electric vehicle markets.
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