Why Better Choice Stock Is Climbing Higher Today
Portfolio Pulse from Erica Kollmann
Better Choice Company Inc. (AMEX:BTTR) shares surged after announcing a share repurchase program to buy back up to $5 million of its common stock by Dec. 31, 2024. This follows a report of Q4 financial results with losses of $6.51 per share and sales of $5.702 million. CEO Kent Cunningham highlighted a significant gross margin improvement to 31% and a 29% adjusted EBITDA growth.

April 16, 2024 | 4:49 pm
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Better Choice Company Inc. announced a share repurchase program, planning to buy back up to $5 million of its common stock by the end of 2024, following a Q4 report showing significant financial improvements.
Share repurchase programs often lead to a positive market reaction as they can indicate a company's confidence in its own financial health and future prospects. Better Choice's announcement, coupled with its reported financial improvements, is likely to bolster investor confidence and support the stock price in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100