Caitlin Clark Is No. 1 Pick In WNBA Draft: Media Stocks, Sportsbooks To Watch As Iowa Star Goes Pro
Portfolio Pulse from Chris Katje
Caitlin Clark, a standout from Iowa, was selected as the No. 1 pick in the 2024 WNBA Draft by the Indiana Fever, sparking expectations of increased viewership and betting interest. The Fever, aiming to return to the playoffs, will benefit from Clark's high profile, as will media partners like Disney, E.W. Scripps Company, Paramount Global, and Amazon.com Inc, with more games televised. Sportsbooks like DraftKings Inc and Flutter Entertainment's FanDuel are also seeing heightened interest, with favorable odds for the Fever and Clark.

April 16, 2024 | 4:37 pm
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POSITIVE IMPACT
Amazon's Prime Video to air 4 Fever games, potentially boosting subscriber engagement and advertising revenue.
Amazon could see an uptick in Prime Video engagement and advertising revenue by airing Fever games, especially with the increased viewership expected from Clark's debut season.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Disney to benefit from increased WNBA viewership with Caitlin Clark's debut, airing 8 games including the opener.
Disney's increased airing of WNBA games, especially with Clark's anticipated debut, is likely to attract more viewers, potentially boosting Disney's advertising revenue and stock price.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 80
POSITIVE IMPACT
DraftKings Inc sees increased betting interest in WNBA with favorable odds for the Fever and Caitlin Clark.
DraftKings Inc is likely to benefit from increased betting volumes on WNBA games, especially with the heightened interest surrounding Caitlin Clark and the Indiana Fever's improved odds.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 80
POSITIVE IMPACT
Flutter Entertainment's FanDuel sees heightened betting interest in WNBA, with Caitlin Clark favored for MVP and Rookie of the Year.
Flutter Entertainment's FanDuel could experience increased betting activity and revenue from the WNBA season, particularly with bets on Caitlin Clark's performance and the Fever's prospects.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 80
POSITIVE IMPACT
Paramount Global to air 3 Fever games, potentially benefiting from increased WNBA viewership.
Paramount Global airing Fever games could see a positive impact from the heightened interest in WNBA, driven by Clark's entry, enhancing viewership and possibly advertising revenue.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 60
POSITIVE IMPACT
E.W. Scripps Company's Ion to air 8 Fever games, potentially increasing viewership and advertising revenue.
With the broadcasting of 8 Fever games, E.W. Scripps Company could see a rise in viewership numbers and advertising revenue, benefiting from the increased interest in WNBA games.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 70