Apple Teams Engaged Deeply With Taylor Swift On 'The Tortured Poets Department' Album: 'We've Really Built A Lot Of Credibility And Trust'
Portfolio Pulse from Ananya Gairola
Apple Inc. (NASDAQ:AAPL) has collaborated closely with Taylor Swift on her upcoming album 'The Tortured Poets Department,' set for release on April 19, 2024. Apple Music's teams have been engaged in the album's promotional campaign, including curating playlists and making subtle lyric changes to promote the album. Swift, named Apple Music's artist of the year for 2023, has shown significant influence in the music industry, with her music contributing to a 10.2% growth in global recorded music revenue in 2023. This collaboration highlights Apple's strong relationship with artists and its impact on the music streaming landscape.
April 15, 2024 | 4:59 am
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Apple Inc.'s collaboration with Taylor Swift on her upcoming album and its promotional campaign demonstrates the company's strong engagement and influence in the music streaming industry. This partnership, along with Swift's significant contribution to the music industry's revenue growth, highlights Apple Music's strategic artist-centric marketing and potential for increased user engagement and revenue.
The collaboration between Apple Inc. and Taylor Swift for her upcoming album not only strengthens Apple Music's position in the music streaming industry but also leverages Swift's massive influence and following. Given Swift's track record and the detailed promotional campaign, this partnership is likely to drive user engagement and subscription growth for Apple Music in the short term, reflecting positively on AAPL's stock.
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