Disney Took A Break From X During The Company's Suspension Of Advertising. Now, One Account Is Tweeting Again While Several Remain Dark.
Portfolio Pulse from Chris Katje
The Walt Disney Company (NYSE:DIS) paused advertising and posting on social media platform X, formerly Twitter, in protest against comments made by platform owner Elon Musk. Musk criticized Disney and its CEO Bob Iger, stating he does not want their advertising if it's used as blackmail. Despite Musk's apology for interacting with a controversial post, Disney has only resumed posting from some accounts, indicating a continued standoff. This feud includes Musk's support for a lawsuit against Disney and comments suggesting Iger should be fired.
April 14, 2024 | 3:58 pm
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NEUTRAL IMPACT
Disney's decision to pause advertising and some postings on X reflects a significant corporate stance against Musk's comments, potentially affecting its social media strategy and public relations.
Disney's actions against X and Musk's controversial comments highlight a corporate responsibility stance that could influence public perception and investor sentiment. The impact on Disney's stock is neutral short-term as the situation could either harm its public image or be seen as a strong ethical stance. The high relevance is due to Disney's direct involvement and the importance reflects the potential effect on Disney's brand and investor relations.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90