Tiger Woods Masters Record: Will Legendary Golfer Make The Cut? Here's What Benzinga Users Say
Portfolio Pulse from Chris Katje
Tiger Woods is a key figure at the 88th Masters Tournament, with a chance to break records. DraftKings Inc (NASDAQ:DKNG) listed odds for Woods making the cut. Benzinga's poll showed 61% believe Woods will make the cut. Woods finished the first round tied for 35th. DraftKings adjusted Woods' odds for winning and finishing in top positions after his performance. Woods started a partnership with TaylorMade, moving away from Nike Inc (NYSE:NKE). ESPN (Walt Disney Co (NYSE:DIS)) and CBS (Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA)) hold the television rights for the tournament.
April 12, 2024 | 2:12 pm
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NEGATIVE IMPACT
Tiger Woods ended a long-standing apparel partnership and sponsorship with Nike Inc, starting a new partnership with TaylorMade.
The end of Tiger Woods' partnership with Nike could be seen as a negative development for Nike, potentially affecting its brand visibility in golf. However, the impact might be mitigated by Nike's broad sponsorship portfolio.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Walt Disney Co's ESPN holds television rights for the 2024 Masters Tournament, alongside CBS.
Holding television rights for a major event like the Masters Tournament can enhance ESPN's viewership and advertising revenue, positively impacting Disney's overall financial performance.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
DraftKings Inc listed odds for Tiger Woods making the cut at the Masters, showing active engagement in major sports events.
DraftKings' active listing of odds for high-profile events like the Masters, especially involving popular figures like Tiger Woods, can attract more users and bets, potentially boosting its revenue and stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Paramount Global's CBS shares the television rights for the 2024 Masters Tournament with ESPN.
CBS airing the Masters Tournament can boost viewership and ad revenue, positively affecting Paramount Global's stock in the short term.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60