Ford Motor Company (NYSE: F) is delivering 144,000 redesigned F-150 and Ranger trucks to North American dealers to address quality issues and has resumed F-150 Lightning electric truck shipments with a price reduction of up to $5,500. This move is part of Ford's strategy to enhance quality assurance and customer satisfaction, aiming for a pre-tax profit between $10 billion and $12 billion in 2024. The delay in truck distribution may affect Ford's Q1 financial results, with 60,000 F-150s pending shipment this quarter. Ford's actions, including a price cut on the Lightning model, reflect efforts to remain competitive in the EV market and avoid past warranty repair costs.