Gameloft's Disney Speedstorm Move Triggers Backlash From Gamers
Portfolio Pulse from Franca Quarneti
Vivendi SE's Gameloft has announced that starting from Season 7 in April 2024, Disney Speedstorm's premium battle pass will only be available through real-money purchases, eliminating the option to use in-game tokens. This decision has led to significant backlash from the gaming community, who feel misled by previous assurances that tokens could be used for such purchases.
April 11, 2024 | 9:14 pm
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NEGATIVE IMPACT
The Walt Disney Company, associated with Disney Speedstorm through licensing, may face indirect backlash due to Gameloft's decision, potentially affecting its brand image among gamers.
Although the direct impact on The Walt Disney Company may be limited since the decision was made by Vivendi SE's Gameloft, the association with the controversial change could indirectly affect Disney's brand image among the gaming community.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Vivendi SE's Gameloft decision to change Disney Speedstorm's premium battle pass purchase method has led to gamer backlash, potentially affecting the company's reputation and player trust.
The backlash from the gaming community over the decision to change the purchase method for Disney Speedstorm's premium battle pass could lead to a negative impact on Vivendi SE's reputation and potentially affect player engagement and future revenue from the game.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80