Peacock's Friday Night Football: Exclusive Eagles-Packers Streaming NFL Game Could Be A Touchdown For Comcast
Portfolio Pulse from Chris Katje
Comcast Corporation (NASDAQ:CMCSA) secured exclusive rights to stream the Philadelphia Eagles vs. Green Bay Packers game on Peacock, marking the NFL's first regular-season game in Brazil on Sept. 6, 2024. This game is part of Comcast's broader strategy to leverage NFL viewership, which has significantly benefited the company. In 2023, NFL games were a major draw, with Comcast's Peacock platform reaching 31 million subscribers and $1 billion in revenue, up 57% year-over-year, partly due to NFL and NCAA Football games. The company also plans to utilize Peacock for the 2024 Summer Olympics, aiming for further subscriber growth.
April 11, 2024 | 4:09 pm
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POSITIVE IMPACT
Comcast's exclusive streaming rights for the Eagles-Packers game and strong NFL viewership are likely to boost Peacock's subscriber growth and revenue, positively impacting Comcast's financial performance.
Comcast's acquisition of exclusive streaming rights for key NFL games, including the first regular-season game in Brazil, aligns with its successful strategy of leveraging popular sports content to drive Peacock's subscriber growth and revenue. The historical data showing significant viewership numbers for NFL games on Peacock suggests a positive short-term impact on Comcast's stock, as the company continues to capitalize on the high demand for sports content.
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