Integral Ad Science Enhances TikTok Brand Safety With New Category Exclusions And Vertical Sensitivity Segments
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) has expanded its brand safety and suitability measurement on TikTok, introducing new Category Exclusion and Vertical Sensitivity Segments. This expansion allows advertisers to more effectively avoid unsuitable content, enhancing campaign safety across 62 countries and 34 languages. IAS's AI-driven Total Media Quality product leverages multimedia technology for content classification, supporting advertisers in scaling their brands on TikTok. The update includes automated suitability profiles in IAS Signal and deeper insights through Custom Report Builder, aligning with TikTok Ads Manager for improved campaign management.
April 11, 2024 | 1:36 pm
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Integral Ad Science expands its brand safety and suitability measurement on TikTok, enhancing advertiser capabilities in content alignment and campaign safety across 62 countries.
The expansion of IAS's brand safety and suitability measurement on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, along with its AI-driven Total Media Quality product, positions IAS as a leader in digital media quality. This enhancement is likely to attract more advertisers seeking to scale their brands safely on TikTok, potentially increasing IAS's market share and revenue from its brand safety solutions. The expansion into 11 additional countries further broadens IAS's global footprint, making its services more attractive to multinational advertisers.
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