Ford's decision to reduce the prices of its F-150 Lightning electric truck is a strategic move aimed at increasing its competitiveness in the EV market. This price adjustment is likely to make the F-150 Lightning more attractive to potential buyers, especially in a market experiencing slowing growth. The previous price reduction and the significant increase in U.S. EV sales in the first quarter of 2024 indicate a positive market response to Ford's pricing strategies. Therefore, this latest price cut could further boost sales and potentially have a positive short-term impact on Ford's stock price.