Masters 2024 Preview: How To Watch, Betting Odds, Tiger Woods Props And Potential Impact Of 2 Pregnant Spouses On Tournament
Portfolio Pulse from Chris Katje
The 88th Masters Tournament, featuring Tiger Woods among 89 golfers, will be broadcast by ESPN and CBS, with streaming on ESPN+ and Paramount+. Betting odds favor Scottie Scheffler, with DraftKings listing various odds for top contenders. Woods, with new TaylorMade partnership, faces long odds. Scheffler and Sam Burns, both with pregnant spouses, may withdraw, affecting bets. McIlroy aims for his first Masters win, recalling past winners and predicting his victory.

April 10, 2024 | 8:42 pm
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POSITIVE IMPACT
The Walt Disney Company's ESPN will broadcast the 2024 Masters Tournament, potentially boosting viewer engagement and advertising revenue.
Broadcasting a major event like the Masters Tournament can lead to increased viewership and advertising revenue for ESPN, positively impacting Disney's financials.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 75
POSITIVE IMPACT
DraftKings Inc's listing of betting odds for the Masters Tournament, including potential impacts of player withdrawals, could influence betting volume and revenue.
The listing of odds for a high-profile event like the Masters, especially with unique circumstances like potential player withdrawals, could drive higher betting activity, impacting DraftKings' revenue positively.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Paramount Global's CBS will air the Masters Tournament, potentially increasing viewership and advertising revenue, especially with high-profile storylines like Tiger Woods' participation.
The broadcast of the Masters Tournament by CBS could attract a large audience, especially with compelling storylines such as Tiger Woods' participation, potentially increasing advertising revenue for Paramount Global.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 75
NEGATIVE IMPACT
Nike Inc's end of a long-running apparel partnership with Tiger Woods, who has now partnered with TaylorMade, could impact Nike's branding and sales in the golf apparel sector.
The end of Tiger Woods' apparel partnership with Nike could lead to changes in consumer perception and potentially decrease sales in Nike's golf apparel, affecting the company's market position in the golf sector.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 70