"'Barbie' Producer LuckyChap Rolls Dice On 'Monopoly' With Lionsgate & Hasbro – CinemaCon" - Deadline
Portfolio Pulse from Benzinga Newsdesk
Lionsgate and Hasbro have partnered with LuckyChap, the production company behind 'Barbie', to develop and produce a feature film based on the Monopoly board game. The announcement was made during Lionsgate's presentation at CinemaCon in Las Vegas. The project, which is currently in development, will also involve Hasbro Entertainment as a producer. Lionsgate acquired the development rights to Monopoly through its purchase of eOne in December 2023. Monopoly is noted as the world's most popular board game brand, with a significant global presence and nearly half a billion copies sold since 1935.
April 10, 2024 | 5:51 pm
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POSITIVE IMPACT
Hasbro's involvement in the production of a Monopoly movie, leveraging one of its most iconic brands, could positively impact its stock in the short term by highlighting its brand strength and potential for new revenue streams.
Hasbro's collaboration on a movie based on Monopoly, a globally recognized brand, underscores its ability to monetize its intellectual properties beyond traditional board games. This move could attract investor attention by demonstrating Hasbro's innovative approach to leveraging its assets, potentially leading to a positive impact on its stock price.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 80
POSITIVE IMPACT
Lionsgate's partnership with LuckyChap and Hasbro to produce a Monopoly movie could enhance its portfolio of entertainment properties and potentially boost its stock in the short term due to the positive publicity and anticipated future revenues from the project.
The announcement of a high-profile project like a Monopoly movie, especially in partnership with the successful LuckyChap, is likely to generate positive buzz and investor interest in Lionsgate. Given the historical success of movies based on popular IPs, this could lead to increased stock value in anticipation of future earnings from the film.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80