IMAX And Miraj Cinemas Enter Partnership With Three New IMAX With Laser Locations Across India
Portfolio Pulse from Benzinga Newsdesk
IMAX Corporation (NYSE:IMAX) and Miraj Cinemas have announced a partnership to install three new IMAX with Laser systems across India, marking IMAX's largest expansion in the country in five years. The new locations will include Mumbai and Jaipur, with a third location to be determined. This expansion follows a record-breaking year for IMAX in India, with significant revenue driven by both Hollywood and Indian blockbusters. The new IMAX with Laser systems represent the most advanced cinematic experience, featuring 4k laser projection with brighter images, deeper contrast, and a wider color range.
April 10, 2024 | 5:34 pm
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IMAX Corporation's partnership with Miraj Cinemas to open three new locations in India represents a significant expansion in one of its top markets. This move, following a record revenue year in India, highlights IMAX's growth strategy and its focus on delivering high-quality cinematic experiences.
The partnership with Miraj Cinemas for the installation of three new IMAX with Laser systems in India is a strategic move that capitalizes on the growing demand for premium cinematic experiences in the country. Given that 2023 was IMAX's highest-grossing year in India, this expansion is likely to further boost its revenue and market presence. The introduction of the most advanced IMAX with Laser technology also reinforces IMAX's commitment to innovation and quality, potentially attracting more moviegoers and strengthening its brand.
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