'EA Raising Price Of EA Play Subscription' - Games Industry
Portfolio Pulse from Benzinga Newsdesk
Electronic Arts (EA) is increasing the price of its EA Play subscription service, as reported by Games Industry. This move could potentially impact EA's revenue streams and subscriber base, depending on how consumers react to the price adjustment.
April 10, 2024 | 3:10 pm
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NEUTRAL IMPACT
Electronic Arts is raising the price of its EA Play subscription service, which could influence its revenue and subscriber numbers.
The price increase of EA Play could lead to higher revenue per user for EA, assuming the subscriber base remains stable or grows. However, there's a risk that the price hike could deter potential new subscribers or lead to cancellations, impacting subscriber growth negatively. The net effect on EA's stock price in the short term is uncertain, hence the neutral score.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90