Accenture Acquires Unlimited To Further Bolster Its CRM And Customer Relevance Capabilities; Terms Of The Transaction Were Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Accenture (NYSE:ACN) has acquired Unlimited, an award-winning customer engagement agency, to enhance its CRM and customer relevance capabilities. This acquisition will be integrated into Accenture Song, aiming to leverage generative AI for marketing transformation. Unlimited, known for its expertise in behavioral science and CRM activation, aligns with Accenture Song's data and analytics capabilities. The acquisition is part of Accenture's ongoing investments to drive client growth in a rapidly evolving market.

April 10, 2024 | 2:11 pm
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Accenture's acquisition of Unlimited aims to enhance its CRM and customer relevance capabilities, integrating Unlimited into Accenture Song to leverage generative AI for marketing transformation.
The acquisition of Unlimited by Accenture is likely to have a positive short-term impact on ACN's stock price. This strategic move not only enhances Accenture's capabilities in CRM and customer engagement but also aligns with the company's ongoing investments to drive growth amid evolving business landscapes. The integration of Unlimited's expertise and award-winning services into Accenture Song is expected to strengthen Accenture's market position and offer new opportunities for client and talent growth, potentially leading to increased investor confidence and stock value.
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