Fluent Announces 1-for-6 Reverse Stock Split, Effective 6:00 p.m. ET On Apr. 11
Portfolio Pulse from Benzinga Newsdesk
Fluent, Inc. has announced a 1-for-6 reverse stock split, which will be effective at 6:00 p.m. ET on April 11. This corporate action is aimed at consolidating shares to potentially increase the stock price and meet exchange listing requirements.

April 10, 2024 | 12:03 pm
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Fluent, Inc. has announced a 1-for-6 reverse stock split, effective at 6:00 p.m. ET on April 11. This action may aim to increase the stock price and ensure compliance with exchange listing standards.
Reverse stock splits are often undertaken by companies to increase their share price, either to meet exchange listing requirements or to improve the stock's image among investors. While the immediate impact on the stock price is mechanically positive due to the consolidation of shares, the long-term effect depends on the company's performance and market perception. For FLNT, this move could be seen positively if it helps maintain its listing status and improves its market standing.
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