'Avatar: The Last Airbender,' Fortnite Crossover: Everything You Need To Know, Available Now
Portfolio Pulse from Franca Quarneti
'Avatar: The Last Airbender' has collaborated with Fortnite, introducing characters like Katara, Toph, and Zuko as skins in the game. The collaboration, available from April 9, includes an 'Avatar: Elements' event starting April 12. Aang will be added later through an Event Pass. This partnership is part of Fortnite's strategy to integrate pop culture elements into its gameplay. Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA), owner of Nickelodeon, is directly involved due to 'Avatar: The Last Airbender' being a Nickelodeon series.
April 09, 2024 | 10:52 pm
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Paramount Global's collaboration with Fortnite introduces 'Avatar: The Last Airbender' characters into the game, potentially increasing visibility and engagement with the series.
The collaboration with Fortnite, a highly popular game, is likely to increase engagement with 'Avatar: The Last Airbender' series, potentially leading to higher viewership numbers for the series on Nickelodeon and related platforms. This could positively impact Paramount Global's stock in the short term due to increased brand visibility and potential revenue from the collaboration.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80