Twilio Study Released Fifth Annual State Of Customer Engagement Report
Portfolio Pulse from Benzinga Newsdesk
Twilio's fifth annual State of Customer Engagement Report reveals that consumers spend 54% more on brands offering personalized experiences. However, only 16% of brands possess the necessary customer data for personalization. Additionally, 49% of consumers would trust brands more if they disclosed how customer data is used in AI-powered interactions.
April 09, 2024 | 1:27 pm
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POSITIVE IMPACT
Twilio's State of Customer Engagement Report highlights the importance of personalized experiences and data transparency in AI, potentially influencing Twilio's market positioning and customer trust.
The report underscores the growing consumer demand for personalized experiences and transparency in how their data is used, particularly in AI-powered interactions. As Twilio is directly involved in customer engagement solutions, this report could positively impact its reputation, highlighting its commitment to understanding and addressing consumer preferences. This could lead to increased trust and potentially more business from brands looking to improve their customer engagement strategies.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90