HanesBrands Extends Apparel Partnership With Duke University
Portfolio Pulse from Benzinga Newsdesk
HanesBrands has renewed its exclusive rights to produce Duke University fanwear for the mass retail channel for another five years, extending their apparel partnership.
April 09, 2024 | 12:46 pm
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POSITIVE IMPACT
HanesBrands extends its exclusive apparel partnership with Duke University for another five years, securing its rights to produce fanwear for the mass retail channel.
The renewal of the exclusive rights to produce Duke University fanwear for the mass retail channel is likely to have a positive impact on HanesBrands' stock in the short term. This partnership extension not only secures a steady revenue stream from the sale of fanwear but also reinforces HanesBrands' position in the apparel market. The deal's exclusivity and the popularity of Duke University's merchandise among fans could drive sales, enhancing the company's financial performance and potentially leading to a positive investor sentiment towards HBI.
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IMPORTANCE 75
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