The introduction of the Ultravioleta Global Account by Nubank directly targets the travel market, a segment with significant growth potential. By offering a product that simplifies currency management for travelers, Nubank is likely to see an increase in customer acquisition and satisfaction. This strategic move can enhance Nubank's market position and potentially lead to an increase in its stock price in the short term, as investors may view this innovation as a sign of Nubank's commitment to growth and customer-centric product development.