Loop Media Announces Strategic Partnership With Adnimation To Increase CTV Ad Revenue
Portfolio Pulse from Benzinga Newsdesk
Loop Media, Inc. (NYSE:LPTV) has entered into a strategic partnership with Adnimation Ltd., a Google Certified Publishing Partner, to enhance its CTV ad revenue and diversify demand sources. The collaboration, leveraging Adnimation's CTV Fusion tool and Google's premium demand, has already generated incremental revenue for both companies. Loop Media aims to boost its ad revenue and fill rates across its CTV network by accessing Google's Programmatic Access Library SDK through this partnership.
April 08, 2024 | 12:36 pm
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Loop Media's strategic partnership with Adnimation aims to significantly enhance its CTV ad revenue and diversify its demand sources, leveraging Google's premium demand.
The partnership with Adnimation, a Google Certified Publishing Partner, is likely to positively impact Loop Media's stock in the short term due to the immediate incremental revenue generated and the potential for further revenue growth. Access to Google's premium demand and the use of advanced technology to increase fill rates and CPMs across Loop Media's CTV network are significant factors that could attract investor interest and potentially drive up the stock price.
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