Perion Network Expects Q1 Revenue of $157M Vs $175.53M Est , FY24 Revenue of $590M-$610M (Prior $860M-$880M) Vs $868.39M Est
Portfolio Pulse from Benzinga Newsdesk
Perion Network Ltd. (PERI) announced preliminary Q1 2024 financial results and updated its full year 2024 guidance, citing a decline in Search Advertising activity due to changes in Microsoft Bing's advertising pricing and mechanisms. Q1 revenue is expected to be $157M, with full year revenue forecasted between $590M-$610M, a significant decrease from prior estimates. The company attributes the decline mainly to Search Advertising and, to a lesser extent, web video activity. Despite this, Perion's CEO emphasized the company's strong relationship with Microsoft, its diversified digital advertising solutions, and the growth in Display Advertising. Perion also increased its buyback program from $50M to $75M.

April 08, 2024 | 10:05 am
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Perion Network Ltd. announced a decrease in its Q1 2024 revenue to $157M and adjusted its full year 2024 revenue forecast to $590M-$610M, significantly lower than previous estimates, due to a decline in Search Advertising activity linked to changes in Microsoft Bing.
The significant reduction in revenue forecast for both Q1 2024 and the full year, primarily attributed to the decline in Search Advertising activity due to changes in Microsoft Bing, is likely to negatively impact investor sentiment and PERI's stock price in the short term.
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