US lawmakers have introduced the American Privacy Rights Act, aiming to give consumers control over their personal data and establish a national standard for data collection, use, and transfer by companies. The proposal, which faces uncertain prospects, would allow users to opt out of targeted advertising, require minimal data collection, and enable data access and deletion. It seeks to override state privacy laws but maintains specific state regulations on health or financial data. Companies like Meta, Google, and TikTok, which have faced scrutiny for data practices, could be significantly impacted.