Apple Says Distributing Music Streaming Apps In The European Economic Area That Provide An External Purchase Link
Portfolio Pulse from Benzinga Newsdesk
Apple has announced that it will allow music streaming apps in the European Economic Area to provide an external purchase link. This decision, reported by Reuters, marks a significant change in Apple's policy, potentially affecting its revenue from these apps.
April 05, 2024 | 8:15 pm
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Apple's decision to allow external purchase links for music streaming apps in the European Economic Area could impact its revenue from these apps.
Allowing external purchase links may reduce the revenue Apple earns from in-app purchases, as users could bypass Apple's payment system. This change is significant as it applies to the European Economic Area, a large market for Apple.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
NEUTRAL IMPACT
Apple's policy change to allow external purchase links for music streaming apps in the European Economic Area could have broader implications for the European market, potentially affecting VGK.
While the direct impact on VGK, an ETF that tracks the European market, is less clear, changes in major tech company policies like Apple's could influence market sentiment and regulatory responses in the European Economic Area.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50