You Can Now Watch Four Stages Simultaneously At Coachella With YouTube's Multiview Feature
Portfolio Pulse from Ananya Gairola
Alphabet Inc.'s YouTube introduces a 'multiview' feature for the 2024 Coachella music festival livestream, allowing viewers to watch up to four stages simultaneously without needing a YouTube TV subscription. This innovation comes as Coachella experiences its slowest ticket sales in over a decade, with tickets still available nearly four months after sales began. The partnership between YouTube and Goldenvoice for Coachella's livestream has lasted 12 years, with YouTube paying a licensing fee to stream the event and generate ad revenue.
April 05, 2024 | 9:07 am
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POSITIVE IMPACT
Alphabet Inc.'s YouTube introduces a 'multiview' feature for Coachella 2024, aiming to enhance viewer experience and potentially increase ad revenue amid slow ticket sales for the festival.
The introduction of the 'multiview' feature by YouTube for Coachella 2024 could attract more viewers to the platform, potentially increasing ad revenue. Given the slow ticket sales for Coachella, this feature might play a crucial role in drawing additional attention to the event, benefiting Alphabet Inc. financially.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Alphabet Inc.'s YouTube introduces a 'multiview' feature for Coachella 2024, aiming to enhance viewer experience and potentially increase ad revenue amid slow ticket sales for the festival.
The introduction of the 'multiview' feature by YouTube for Coachella 2024 could attract more viewers to the platform, potentially increasing ad revenue. Given the slow ticket sales for Coachella, this feature might play a crucial role in drawing additional attention to the event, benefiting Alphabet Inc. financially.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90