Disney's Iger Says Very Clear That We Need More Engagement And To Reduce Cost Of Marketing With Streaming
Portfolio Pulse from Benzinga Newsdesk
Disney's CEO, Bob Iger, emphasized the need for increased engagement and reduced marketing costs for its streaming services, as reported by CNBC.
April 04, 2024 | 2:05 pm
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Disney's CEO, Bob Iger, highlighted the importance of enhancing engagement and minimizing marketing expenses for its streaming platforms.
Bob Iger's focus on increasing engagement while reducing marketing costs for Disney's streaming services could lead to improved profitability and efficiency in operations. This strategic shift is likely to be viewed positively by investors, potentially leading to a short-term uptick in Disney's stock price.
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RELEVANCE 90