Instagram Creators Can Now Earn Upto $30K In A Month With Reels, Photo Carousels And More As Meta Revives Cash Bonus Program: Report
Portfolio Pulse from Benzinga Neuro
Instagram, owned by Meta Platforms Inc. (NASDAQ:META), is reviving its cash bonus program for creators, now including photo content alongside videos. The 'Spring Bonus' program, invite-only and available in the U.S., Japan, and South Korea, offers up to $30,000 over 30 days for engagement on reels, photo carousels, and single-image posts. This move aims to compete with TikTok and address creator discontent with previous platform updates.

April 04, 2024 | 8:51 am
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Meta Platforms Inc. is reintroducing Instagram's cash bonus program, extending it to photo content to compete with TikTok and address creator discontent. The stock closed at $506.74, near its 52-week high.
The reintroduction of Instagram's cash bonus program, especially including photo content, is a strategic move to enhance creator engagement and compete with TikTok. This could lead to increased user engagement and potentially higher ad revenues, positively impacting Meta's stock in the short term. The stock's performance near its 52-week high indicates strong investor confidence, which could be bolstered by this news.
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