Roku's Launches All-New NBA FAST Channel And NBA Zone
Portfolio Pulse from Benzinga Newsdesk
Roku, in partnership with the NBA, has launched the first-ever NBA FAST channel and NBA Zone on The Roku Channel, offering fans access to games, highlights, documentaries, and more. This collaboration aims to enhance the sports streaming experience, providing an always-on destination for basketball content. The NBA FAST channel will feature a variety of NBA content, including over 40 live NBA G League games during the 2024-2025 season. Additionally, the NBA App and NBA League Pass will be integrated within the NBA Zone, further enriching the viewing experience.
April 03, 2024 | 3:03 pm
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Roku's partnership with the NBA to launch the NBA FAST channel and NBA Zone on The Roku Channel is expected to enhance its sports streaming offerings, potentially attracting more users and advertisers.
The launch of the NBA FAST channel and NBA Zone is a significant move for Roku, positioning it as a leading platform for sports streaming. This partnership with the NBA could attract a larger audience and more advertisers, given the popularity of NBA content. The exclusive content and integration of the NBA App and NBA League Pass within the Roku platform are likely to enhance user engagement and retention, potentially leading to increased revenue from both subscriptions and advertising.
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