AirPods For The Masses? Apple Might Launch Cheaper Truly Wireless Earbuds Later This Year
Portfolio Pulse from Benzinga Neuro
Apple Inc. (NASDAQ:AAPL) is reportedly planning to launch new, more affordable AirPods and an updated AirPods Max version in 2024, according to supply chain analyst Jeff Pu. The affordable AirPods are expected to be supplied by a Foxconn subsidiary, with production ramping up in an Indian factory during Q4 2024. The new AirPods models, including entry-level and mid-tier versions, are anticipated to feature a fresh design, improved sound quality, and an upgraded USB-C charging case, with the mid-tier model also having active noise cancellation and a speaker for Find My Location tracking. The updated AirPods Max will include a USB-C charging port and possibly new color options.
April 02, 2024 | 1:07 am
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Apple Inc. is gearing up to introduce more affordable AirPods and an updated AirPods Max in 2024, aiming to attract a wider customer base and encourage existing users to upgrade.
The introduction of more affordable AirPods and an updated AirPods Max by Apple is likely to have a positive short-term impact on AAPL's stock price. This strategy could attract a broader customer base, especially in emerging markets, and encourage existing users to upgrade, potentially increasing sales and revenue. The detailed plans for production ramp-up and the inclusion of new features in these products underscore Apple's commitment to dominating the personal audio market, which could be viewed positively by investors.
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