Cadent Announces Intent To Acquire Performance Advertising Pioneer AdTheorent, For A Cash Consideration Of $3.21 Per Share
Portfolio Pulse from Benzinga Newsdesk
Cadent has announced a definitive agreement to acquire AdTheorent Holding Company, Inc. (NASDAQ:ADTH) for $3.21 per share in cash. This acquisition aims to create a leading independent omnichannel audience activation platform, combining Cadent's TV advertising solutions with AdTheorent's programmatic advertising capabilities. The combined entity will focus on performance advertising across digital and traditional TV markets, leveraging advanced machine learning. The deal, supported by Novacap, is expected to close in approximately 90 days, pending regulatory and AdTheorent shareholder approval.
April 01, 2024 | 12:05 pm
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AdTheorent is set to be acquired by Cadent for $3.21 per share in cash, aiming to create a leading omnichannel advertising platform.
The acquisition of AdTheorent by Cadent at $3.21 per share represents a significant event for AdTheorent's shareholders and could lead to a positive short-term impact on its stock price. The deal highlights the value of AdTheorent's programmatic advertising capabilities and its integration into a larger omnichannel advertising platform. This strategic move could be viewed positively by investors, reflecting the potential for enhanced market positioning and growth opportunities.
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