Tesla's Chief Designer Gives Demo Drives Of Full Self-Driving Features To Customers After Elon Musk's Directive
Portfolio Pulse from Anan Ashraf
Tesla's Chief Designer, Franz von Holzhausen, and his team provided demo drives of the company's full self-driving (FSD) features at the Marina Del Rey delivery center, following CEO Elon Musk's directive to showcase the driver-assist features to customers. This initiative, including free FSD trials for U.S. Tesla owners who hadn't purchased it, aims to increase adoption of the software, which is expected to achieve full autonomy in the near future.

April 01, 2024 | 11:07 am
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Tesla's proactive approach in demonstrating its full self-driving capabilities directly to customers, coupled with the rollout of free FSD trials, is aimed at boosting software adoption and showcasing the company's advancements in autonomous driving technology.
The direct involvement of Tesla's chief designer and the team in showcasing FSD features to customers, along with the strategic decision to offer free trials, highlights the company's commitment to its autonomous driving technology. This move is likely to generate positive customer feedback and increase software adoption rates, which could, in turn, positively impact Tesla's stock price in the short term by reinforcing investor confidence in the company's technological leadership and potential revenue growth from software sales.
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