New iPad Pro And iPad Air On The Way? Apple's Longest Pause On New Models Might End In May
Portfolio Pulse from Ananya Gairola
Apple Inc. is reportedly preparing to launch new iPad Pro and iPad Air models in early May, featuring OLED displays and a 12.9-inch screen for the iPad Air. This release aims to rejuvenate the iPad category after a significant sales drop during the last two fiscal years, including a 25% decline during the recent holiday season. The new iPad Pro models will include the M3 chip and be compatible with updated accessories, marking the first major update since 2018. The iPad Air will also receive a new processor and a larger screen option.

March 29, 2024 | 5:34 am
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Apple Inc. is expected to release new iPad Pro and iPad Air models with significant upgrades, including OLED displays and the M3 chip, aiming to revitalize its tablet sales.
The introduction of new iPad models with significant upgrades such as OLED displays and the M3 chip is likely to generate consumer interest and potentially increase sales. Given the reported decline in iPad sales over the last two fiscal years, this move is crucial for Apple to rejuvenate its tablet category. The anticipation of these new models, especially with the first major update since 2018, could positively impact Apple's stock price in the short term as investors react to the potential for increased sales and revenue.
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