Elon Musk Might Not Like This Tune: Lucid Air Takes Center Stage Over Cybertruck In Music Video Hit
Portfolio Pulse from Chris Katje
The Lucid Air by Lucid Group (NYSE:LCID) is featured in Meghan Trainor and T-Pain's music video for "Been Like This," marking a significant presence in popular culture similar to Tesla Inc's (NASDAQ:TSLA) Cybertruck. The video's release could potentially attract new customers to Lucid amidst its shares declining over 60% in the last year. Tesla continues to turn celebrities into Cybertruck owners without offering discounts or endorsement deals.
March 28, 2024 | 7:35 pm
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NEUTRAL IMPACT
Sony Group Corp's involvement in the production of Meghan Trainor's album, which features the Lucid Air in its lead single's music video, indirectly associates SONY with the electric vehicle market.
While Sony's direct impact from the Lucid Air's feature in the music video is minimal, its association with the project indirectly connects it to the electric vehicle market's cultural moments.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 30
POSITIVE IMPACT
Lucid Group's Lucid Air featured in a hit music video could enhance its brand visibility and potentially attract new customers, despite the company's stock being down over 60% in the last year.
Featuring the Lucid Air in a popular music video could positively impact Lucid Group's brand image and customer interest, potentially leading to an increase in stock value in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Tesla's Cybertruck continues to be a favorite among celebrities, which could maintain or enhance its brand prestige and demand, despite Lucid Air's emerging presence in pop culture.
The ongoing popularity of Tesla's Cybertruck among celebrities could continue to support Tesla's brand prestige and demand, possibly mitigating any negative impact from Lucid Air's visibility in pop culture.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 70